Ugwechi Amadi
Principal at The Boston Consulting Group

Ugwechi Amadi joined the Boston Consulting Group in 2013, and she is now a Principal in the D.C. office. She primarily teams with global retail clients on their brand strategy, specifically by using personalized marketing, digital analytics, and consumer insight. She holds a DPhil in Clinical Neurology from Oxford University, where she studied as a Rhodes Scholar. She also holds bachelors degrees in Brain and Cognitive Sciences and Literature from MIT, where she played varsity Women’s Lacrosse.